Thursday, January 31, 2008

COMMUNICATION – A LEADER’S KEY TO SUCCESS

by Dr. John C. Maxwell

For my whole life, I have opened my car door by inserting a metal key into a physical lock. Now, I can unlock the doors and start the car at the push of a button. It seems like magic to me, but it’s actually a simple application of science.

Keyless entry and keyless ignition are made possible when a transmitter within your key fob communicates with a radio receiver inside the car. Two conditions are necessary for this communication to take place: 1) the transmitter must be set to the same frequency as the receiver, and 2) the transmitter must send a uniquely coded message which the receiver has been programmed in advance to recognize.

Communication acts as a leader’s “keyless entry” into relationships. It can open the mind of an employer, the wallet of investors, and the hearts of loved ones. Talented communicators seem magical when they weave their words together. However, much like the concept of keyless entry, great communication depends on two simple skills—context and delivery. Context attunes a leader to the same frequency as his or her audience. Delivery allows a leader to phrase messages in a language the audience can understand.

As we explore context and delivery, we’ll draw upon Steven K. Scott’s book, The Richest Man Who Ever Lived. In the book, Scott offers commentary on the words of King Solomon, the wealthiest man in history. Renowned for his wisdom, Solomon writings are filled with advice about effective communication.

Read the whole article @ Leadership Wired.

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